At 11:00 AM PST, we launched the ability to do payments in-stream on Twitter without ever leaving a tweet. Top publications like TechCrunch, Mashable, GigaOM, The Next Web and others all wrote about the news. More importantly, hundreds of tweets came in about this news, and people were genuinely excited about using this.
At around 12:24 PM PST, with no heads up, our integration of Twitter Cards was taken down, and now Ribbon links go back to Ribbon.co without the in-stream buying experience.
Before we released this, we made sure to validate our Twitter Card implementation (screenshot below), and all lights were green. We’ve had discussions with Twitter in the past, and are eager to find a way to work together. This is clearly something that’s good for not only Twitter, but also for Twitter users all over the world.
We look forward to seeing what happens in the future regarding this.